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MyTheatreMates.com Launches Also Recognised Awards: A New Audience-Voted Industry Accolade

also recognised awards Mark Shenton (left) and Terri Paddock (right). Photograph: Courtesy of Peter Jones.
also recognised awards

Mark Shenton (left) and Terri Paddock (right). Photograph: Courtesy of Peter Jones.

Mark Shenton and Terri Paddock of MyTheatreMates.com launch the Also Recognised Awards: gongs that pick up on brilliance that other awards ignore.

MyTheatreMates.com is a new hub run by critical stalwart Mark Shenton, and What’s On Stage founder Terri Paddock. As well as MyTheatreMates.com, where they curate and promote the best of the web’s theatre content, they’re launching a new set of awards that looks at recognising sterling work that is sometimes missing from larger, more prestigious awards.

If Musical Direction Be The Food Of Love…

The cornerstone of the Also Recognised Awards is the category for “Best Musical Direction”: something which is currently not recognised at conventional awards bodies. However, both Shenton and Paddock recognise the huge amount of work that goes into being a Musical Director and think this absolutely deserved praise, recognition, and reward for the work they do.

They have worked closely with Musical Director Mike Dixon, and Director Andrew Keats to draw up the shortlist for the category. In Dixon’s own words:

“The music is, of course, of the utmost importance on a musical. It requires a huge amount of work from the musical supervisor and musical director to realise the composer’s vision for his score.”

If you want to find out more about what the work that a Musical Director does, especially if you want to make an informed choice in voting in the Also Recognised Awards, Dixon has also written a couple of interesting articles for the site to give readers a deeper insight into the role.

Less Than Obvious

What’s most interesting about the Also Recognised Awards is their championing of the other aspects of putting together a theatre production that people don’t often realise is just as important as the all singing and all dancing production. Particularly, the Also Recognised Awards is looking at accrediting those behind the digital aspect of a show’s promotion. Twitter campaigns and YouTube trailers both have their own categories, as does poster design.

“We were keen to shine the spotlight on the creativity and increasing sophistication of digital marketing and advertising in theatre. As we’re immersed in media ourselves, we fully appreciate how important this work is to engaging with new audiences and keeping theatre vital.”

Furthermore, a category for “Best Theatre Event” is included in the Also Recognised Awards, focusing on industry buzz from Lindsey Lohan’s stage début to the #LoveTheatre Twitter campaign.

The Also Recognised Awards are certainly an exciting and bold approach to ensuring no creative is left unappreciated. According to Dixon,

“These awards herald a New Age, a New Voice and perhaps are a New Overture to finally achieving Creative Team Parity.”

In The Mix

Because both Shenton and Paddock cover a broad range of theatre – West End, Off-West End, and fringe – the nominees for many of the categories reflects that the high standard of work that goes into any creative role is far from dependent on the type of theatre or production. In almost every category of the Also Recognised Awards there is at least one West End, Off-West End, and fringe production nominated. Nominated shows range from Miss Saigon at the Prince Edward to The Soldier Returns at the Jermyn Street Theatre.

Audience Participation

Of course, as mentioned earlier, the Also Recognised Awards is an audience voted awards. You have the chance to shout about what you think are the theatre world’s superlatives. Voting is now open and will close on Friday 16 April – so get clicking!

Furthermore, Shenton and Paddock are aware that there may be other categories that deserve recognition that they may have missed this time around, and are inviting their readers to suggest even more categories for future awards.

For more information and to vote in the Also Recognised Awards, please visit http://mytheatremates.com. Voting closes on 16 April 2015.